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TREND Financial is an enterprise level auto lender and technology company. A Canadian startup of the year (2017) in the auto finance industry. In 2018 it was purchased by AXIS Auto Finance.

Marcin Migdal was brought in 2017 Q1 to re-build and update the look of then primary lender application and the process of onboarding new lenders. Requirements included changing the User Experience (UX) and User Interface (UI) for TREND's Automated Lending Kit platform (TALK).

Once UX UI was completed, Marcin led in-house creative team in the brand overhaul, chaning company's sales deliverables, promotional items, video marketing and and spearheaded TREND's Tradeshow initiative creating interactive kiosks for Canada's largest auto financial conference in 2017. Marcin produced and created the video deliverables.

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Video Marketing & Tradeshow Deliverables

 

Mobile - Login Screen Work Process

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Dealer Logged In - Edit Profile

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Dealer Logged In - Login Settings

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Dealer Logged In - New Authorized Account

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Dealer Logged In - Edit Profile Mobile (click to zoom)

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Mobile Breakdown (click to zoom)

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MORE UX UI DESIGN