To succeed in branding, you must understand the needs and wants of your customers and prospects. Your brand serves as a guide to understanding the purpose of your key business objectives and enables you to align the plan with those objectives. Branding doesn't just count during the time before the purchase—the brand experience has to last to create customer loyalty and be memorable, it all begins with the identity.
Marcin Migdal is an experienced Creative Director with 13+ years of experience working on creative and brand strategies for small to Fortune 500 companies. His clients include US Air Force, Capital One, BDC Bank, Electronic Arts, Wacom, Adobe, CIBC, Rogers, Imperial Oil, IAMGOLD, GoToLoans and more. Below you'll find examples of brand identities he conceived and designed.