A practice site that earns trust before the first call.
Led creative direction and UX for the Canada Family Mediation practice site — a modern, accessible, considered web presence for a family-mediation and collaborative-law firm. The brief was to translate sensitive professional services into a digital experience that feels calm, transparent, and approachable for families navigating separation, divorce, and parenting decisions.
The architecture walks visitors from awareness (“Family Lawyer vs. Mediator”), through specialized offerings (Child-Inclusive Mediation, Voice of the Child Report, Parent Coordinator), into transparent rate cards, courses, FAQ, and a friction-free Free Consultation booking flow. Every section reinforces the firm’s collaborative, non-litigation positioning — and the brand’s affiliations with IACP, Collaborative Divorce Toronto, and Yellow Brick House.
A focused practice with a clear digital spine.
Practice site, services, courses, and intake.
Mobile-First UXMobile-first design for a legal services and learning platform — responsive navigation, intake, and enrollment flows engineered for trust, clarity, and conversion across every screen size.
Course MarketplaceCourse marketplace experience — browse, filter, and detail pages. Discovery, selection, enrollment, and checkout flows engineered for clarity, trust, and conversion at every touchpoint.
Admin CMSAdmin CMS for the entire course catalog — scheduling, pricing, ticketing, instructor management, recurring events, and reporting. Operational scale, no operational overhead.
End-to-End SaaSEnd-to-end product design and UX architecture for the SaaS learning platform — user journeys, admin systems, transactions, and checkout. Production-ready, accessible, and built to scale.
Discovery & BookingEnd-to-end product design for course discovery and booking — information architecture, UI patterns, and high-fidelity interfaces tuned for exploration, conversion, and accessibility.
The system behind the practice.
Brand & Voice
Calm, considered visual system and copy framework that mirrors the firm’s collaborative, non-litigation stance.
Service Architecture
Clear navigation across mediation, mediation/arbitration, child-inclusive offerings, parent coordination, and Voice of the Child reports.
Rate Transparency
Up-front hourly rates per service tier — rare in the legal category, and a trust signal the audience responds to.
Specialty Offerings
Dedicated pages for child-inclusive mediation, parenting plans, support determination, asset division, and grandparent schedules.
Courses
Educational courses surface giving prospects a low-commitment entry point before the first paid consultation.
FAQ Layer
Questions families ask before they call — answered on the site so the first conversation can focus on their actual situation.
Free Consultation Booking
Friction-free booking and intake form designed for a sensitive audience — minimal fields, gentle tone, clear next step.
Affiliations
Visible affiliations with IACP, Collaborative Divorce Toronto, and Yellow Brick House — trust by association.
Accessibility
Considered typography, contrast, and information hierarchy for visitors who may be reading the site under emotional duress.