Go To Loans is a fintech (financial/technology) lender focused on helping consumers access the equity from their vehicle. With a highly experienced management team, Go To Loans is the leading provider in Canada for automotive repair loans and title loans. Go To Loans offers a solution to consumers which are considerably less costly than the interest charged from credit cards and short term lending centers.
Marcin Migdal was the lead User Interface and User Experience Lead. The web platform consists of a 3 Tier Back-End Dashboard with a propriatory developed content management system to facilitate vendor and lender onboarding, loan processing & tracking, customer registration pages and customer relationship management tools. Marcin Migdal led the ideation and design concepts of all front facing customer pages and mobile designs on the application and liasoned with all development teams to ensure execution meats stakeholder objectives.
Mr. Migdal's role extended to Marketing & Brand Director which required creation of all company creative assets, video training materials, brand guidelines and advertising deliverables used in the sales process and B2B onboarding.