Brokerage and promotional / training portal for realtors — a Toronto real-estate brokerage website, MLS-integrated property search, realtor training platform, and custom back-office CMS for lead-generation workflows.
Launch Suttonsummit.caLed all creative direction and user-experience design for the SuttonSummit.ca real-estate brokerage website, training platform, and search portal. Architected and delivered a custom back-office CMS to support lead-generation workflows and integrated property listings through external APIs.
The platform spans a public-facing brokerage marketing site, an MLS-integrated property search and listings system, a realtor directory, a recruitment journey for new and experienced agents, a realtor training/classes portal, buyer/seller tools (free home evaluation, mortgage calculator, neighborhood guides), a content hub (blog & articles), and the custom CMS that holds it all together — permissions, content, listings sync, lead routing, and reporting.
Editorial-grade homepage, About / Our Mission / Culture pages, and the brand voice that anchors every other surface.
Live property search and detail pages powered by external MLS API integration — faceted search, neighborhood filters, and shareable listing URLs.
Six dedicated property categories: Residential, Commercial, Pre-Construction, Cottage Country, Industrial, and Rural — each with its own discovery flow.
City- and neighborhood-level pages designed for SEO, with curated listing feeds and editorial context for buyers researching a market.
Find-a-realtor search, agent profile pages, and lead-routing forms that connect prospects to the right agent on the team.
Classes, events, and a Realtor Handbook flipbook — the ongoing education program that keeps the team sharp and recruits trained.
Five pathways — New Realtor, Experienced Realtor, Realtor Teams, Become a Realtor, Office Positions — each with its own conversion flow.
Free Home Evaluation, Mortgage Calculator, and Buying/Selling guides — lead-capture surfaces that earn their place in the funnel.
Proprietary content + lead-management system handling permissions, listing sync, agent profiles, content publishing, and lead routing — the engine room of the platform.
Strategy, architecture, design, and shipping — one operator across the whole stack.
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