Mad Artist Publishing — Books

Under Marcin Migdal’s direction as Editor-in-Chief, the Mad Artist Publishing catalog grew from a handful of titles into a serious library of art, technique, and creator books — 45+ published titles, all edited and shipped through a custom editorial program. The catalog only matters if people can find it, so every title carries deliberate keyword work, page-level SEO, and a distribution plan tuned to where art-book readers actually search and buy.

I personally recruited talent for the catalog, sourcing world-class illustrators and concept artists across animation, caricature, video-game art, and digital painting. The roster includes Jason Seiler (The Complete Artist), Anthony Geoffroy, Alex Gallego, Patrick Brown, Matthew Hogben, Isis Sousa, Walter Fornero, Alberto ‘Sting’ Russo, Sebastian Cast, and the Robin Williams and Steve Jobs tribute collections featuring contributions from the world’s top artists.

I also led Partnerships for the publishing arm — the same editorial reach that powered the YouTube channel applied to the books: feature coverage in Der Spiegel, The New York Observer, and Rolling Stone Magazine, plus distribution and audience relationships with Disney Plus, The Huffington Post, the Vaughan Film Festival, and a network of international animation schools (CalArts, ISART Digital, Academy of Art U., VanArts, SVA, ESMA Artistique, ArtFX) that supplied a steady pipeline of student talent.

To accelerate launches and finance ambitious print runs, I architected and ran Kickstarter campaigns for marquee titles — turning each book launch into a community moment, validating demand before press, and delivering committed buyers on day one. The crowdfunding success directly fed an affiliate-marketing program with influential and famous artists like Jason Seiler and Anthony Geoffroy, who promoted the catalog to their own followings and earned a cut on every sale — a self-reinforcing loop where every featured artist became a marketing channel.