Marcin.Migdal ← Back to Portfolio
Marketing & SEO

Digital Marketing & SEO

15+ years driving organic results for top brands — SEO, SEM, content strategy, YouTube growth, and integrated campaigns. Strategy mapped to revenue, not vanity metrics, with the editorial muscle to actually produce the content the funnel needs.

Discipline
SEO & SEM
Output
Search, Content, YouTube
Range
SMB — Fortune 500
Experience
15+ Years
By The Numbers

Outcomes worth showing.

501K
YouTube subscribers grown organically
204M+
Lifetime YouTube views
787
Videos published since 2011
45+
Books published as Editor-in-Chief
Approach

Search, content, and channels — one connected system.

Effective marketing isn’t five separate disciplines bolted together. SEO, SEM, video, social, and content all feed the same funnel — the work is making them reinforce each other instead of competing for attention. Every engagement starts with the keyword landscape, the audience intent, and the channels that map to where revenue actually comes from.

From there it’s craft: editorial calendars, on-page SEO, technical site work, paid acquisition, video production, and the analytics loop that proves whether any of it is working. The case studies below show how that approach plays out at brand scale.

SEOSEMContent StrategyYouTubeEditorialAnalyticsBrand
Case Studies

Selected Mad Artist Publishing engagements.

Mad Artist Publishing CGI & Films — 501K subscribers, 204M+ views
01.

Mad Artist Publishing — YouTube

Content Aggregation · Licensing · SEO · Channel Growth

Built Mad Artist Publishing CGI & Films from launch in 2011 into a 501K-subscriber YouTube channel with 204,868,699 lifetime views across 787 videos. Aggregated content from international animation schools and locked in distribution partnerships with Disney Plus, Huffington Post, and the Vaughan Film Festival — turning the channel into a sustained organic engine for short & indie films, 2D/3D animation, VFX breakdowns, commercials, and reels.

View Case Study
Mad Artist Publishing — books and SEO
02.

Mad Artist Publishing — Books

Books · SEO · Distribution

End-to-end SEO and discovery strategy for the Mad Artist Publishing book catalog — keyword research for art & technique titles, on-page optimization across the storefront, and the editorial program that produced 45+ titles published under my direction as Editor-in-Chief.

View Case Study

Need to actually move the metric?

Strategy, content, technical SEO, paid, and the analytics loop — one operator across the whole stack.

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