Cutting friction out of automotive finance.
Loans.cars was founded by automotive and technology veterans who recognized the friction dealers and consumers face with the cumbersome traditional auto-sales process. The platform replaces paper-and-fax workflows with a single connected system — saving time and money while giving dealers, lenders, and consumers a genuinely better experience.
I led the brand work end-to-end — identity, advertising, and marketing messaging — then transitioned to UX/UI Lead on the enterprise lending application alongside a small full-stack team. The product covers customer-side document submission, dealer-side communication and pin tracking, and a lender-side audit module that ties the whole pipeline together.
Customer mobile flows, dealer portal, and lender audit.
Mobile — Presentation
Mobile — Audit Document
Mobile — Account Income
Mobile — References
Admin — Audit Module, Loans List
Admin — Loan Review, Insurance
Admin — Dashboard, Announcements
Admin — Mailbox, Dealer
Dealer Portal — Mailbox
Dealer Portal — Pins List
Dealer Portal — Pin Details
Enterprise Overview
What was designed and shipped.
Brand & Marketing
Identity, messaging, and the marketing surface area — positioning Loans.cars as the modern alternative to legacy auto-finance.
Customer Mobile App
Document submission, account-income capture, references, and insurance verification — designed for completion in a single session.
Dealer Portal
Mailbox, pin/loan tracking, and dealer-side communication — the daily operating surface for showroom staff.
Lender Audit Module
List-of-loans queue, file review, insurance modal, and the back-office workflows that keep credit decisioning honest.
Admin Dashboard
Announcements, mailbox, dealer conversations — ops-level visibility across the entire platform from one screen.
Document Pipeline
End-to-end document collection and verification — insurance pictures, vendor business documents, ID, references — designed to feel painless.